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Events & Shopping

Summer Events and More

Summer Events and More
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Öland — and Borgholm in particular — comes alive with events from spring through autumn. Here’s what to look out for during your stay.

Concerts in Borgholm

Borgholm Castle Ruins

The dramatic castle ruins serve as an outdoor concert arena through summer, hosting major Swedish acts. Past lineups include Hooja, Miss Li, The Ark, and Takida. Check borgholmsslott.se for the current schedule.

Solliden Sessions

Intimate outdoor concerts at Solliden Palace — the Royal Family’s summer residence, a short walk from the castle. Artists in 2026 include Jill Johnson, Peter Jöback, Titiyo, E-Type, and more. Concerts typically start at 20:00. You can pre-order picnic bags with your ticket.

Tickets and program: sollidensessions.se

Summer Evenings on the Square

Free outdoor music and dance evenings on Borgholm’s town square — a recurring highlight through summer with live bands.

Victoria Days (Mid-July)

Crown Princess Victoria celebrates her birthday on Öland every year. Victoria Days is a multi-day celebration (typically around 14 July) featuring:

  • Birthday procession from Solliden to Borgholm Castle by horse-drawn carriage (free, public)
  • Victoria Concert at the castle ruins (broadcast live on SVT)
  • Victoria Run — a running race through Borgholm with children’s distances
  • Victoria Walk, Victoria Golf, and more

Festivals

  • Öland Spirar (8-10 May) — Spring festival celebrating the island waking up, with food, nature, and culture events
  • American Days (4-7 June) — Scandinavia’s biggest food, motor, and music festival at Lundegårds Camping
  • Midsummer — Traditional maypole raising, folk music, and dancing at venues across the island
  • Öland Roots (8-11 July) — Reggae and world music festival

Off-Season Events

  • Easter — Egg hunts, Easter parade and candy rain in Borgholm, Easter mystery at the castle
  • Christmas markets — Traditional julmarknad in Borgholm and an atmospheric market at Himmelsberga museum
  • IRONMAN Kalmar (15 August) — The bike course crosses the Öland bridge onto the island. Expect some road closures but a fantastic spectator atmosphere.

Finding Events

The best resource is the official Öland event calendar at en.oland.se/Calendar — filterable by date and category. For concerts specifically, check en.oland.se/concerts.

Many smaller events and live music evenings are only posted on social media or local notice boards in Borgholm — keep an eye out when you’re in town.